Real estate auction websites from $127 a month, live in 7 days
Three plans from $127 a month plus a $697 one-time build fee, with weekly lot updates, researched articles and managed hosting. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
Five problems a generic site creates for an auction firm
A postponed or cancelled sale that still reads as scheduled.
One PDF flyer standing in for a real, shareable listing page.
No page for the counties or sale types you actually run.
Registration questions arriving after hours with nobody to answer them.
A slow site on the exact days it needs to hold up: the last hours before a sale closes.
Fast enough for sale-day traffic
- Every page is custom coded and ships almost no JavaScript.
- Served from Cloudflare's global edge, close to wherever a bidder is browsing.
- A 90+ Google PageSpeed score guaranteed on mobile and desktop, not just at launch.
Built to be found before a bidder knows your name
- A dedicated page for every county and sale type you serve.
- Every lot page is a real, indexed page, not a line inside a PDF.
- 2 to 3 cited articles a week answering questions bidders search before they search your name.
Pick the plan, not a project quote
The website, fully managed
plus $697 build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Best for a firm running its first sales with a real web presence.
Start with Lot SheetEverything, plus the AI Engine
plus $697 build fee, invoiced after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- AI Engine included
Best for a firm that wants after-hours questions answered without a person on call.
Start with Sale DayEverything, plus the Content Engine
plus $697 build fee, invoiced after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- AI Engine included
- Content Engine included
Best for a firm running a full content and social program alongside its sales.
Start with Full DocketSale Day and Full Docket share every feature of Lot Sheet and add the AI Engine and Content Engine respectively; nothing is removed to add tier.
The same foundation, on all three tiers
A lot page for every property, with status, terms and photos.
County and sale-type pages built for how bidders search.
Bidder registration connected to your CRM.
One domain, registered in your name or pointed from your own.
Managed Cloudflare hosting: SSL, CDN, DDoS protection, unmetered bandwidth.
A client portal for revisions, tickets and files.
What the weekly articles cover
- Auction process and terminology explainers.
- What to expect at registration and on sale day.
- General market context for the counties you serve.
- Plain-language guides to absolute, reserve and online-only formats.
How revisions actually work
- 5 revisions a month included, no size limit per revision.
- Additional revisions are a flat $20 each, no hourly billing.
- Every revision completed within 2 to 5 working days.
- Unused revisions do not roll over to the next month.
What changes on your site every week without you asking
- Lot status changes: scheduled, live, sold, postponed or withdrawn.
- New or replaced photos as they come in.
- Corrected figures and adjusted sale terms.
What switching actually changes
- ListingsBefore:A PDF flyer emailed on request.After:A dedicated, shareable, indexed page per property.
- StatusBefore:Updated whenever someone remembers.After:Changed the moment you tell us, shown at the top of the page.
- Search visibilityBefore:One homepage competing for every county.After:A page built to rank for each county specifically.
- After-hours questionsBefore:Wait until morning.After:Answered by the AI Engine on Sale Day and Full Docket.
- RegistrationBefore:By phone, one caller at a time.After:A form on the site, routed straight into your CRM.
- Closed salesBefore:Deleted or forgotten.After:Archived, and still working for search.
From first invoice to a live site
First invoice
You pay the first monthly invoice, which starts the plan. The build fee is not charged yet.
Onboarding call
One call to walk through your sale types, counties and current listings.
We build
Lot pages, county pages, registration form and hosting, set up before anything goes live.
Approve, then launch
Live in 7, 10 or 15 days depending on tier. The build fee is invoiced only after you approve the site.
Every feature, side by side
| Feature | Lot Sheet | Sale Day | Full Docket |
|---|---|---|---|
| Custom-coded site, no page builder | |||
| 90+ PageSpeed guarantee | |||
| Lot page for every property | |||
| County and sale-type pages | |||
| Bidder registration into your CRM | |||
| Weekly lot updates | |||
| Domain included | |||
| Managed Cloudflare hosting | |||
| Researched articles a week | 2 | 2 | 3 |
| Revisions included a month | 5 | 5 | 5 |
| Revision turnaround | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| AI receptionist and site chat | |||
| SMS, Messenger and Instagram AI | |||
| Call-analysis PDF | |||
| A2P 10DLC carrier filing | |||
| Social image posts a week | 3 | ||
| Short-form reels a week | 2 | ||
| Google Business Profile managed |
The build fee, explained
$697 is invoiced once, only after your site is live and you have confirmed you are satisfied with it. It is never charged at signup.
Cancellation and refunds
All sales are final except a duplicate or incorrect charge reported within 30 days. Cancel by email at least 2 business days before your next invoice, during business hours.
Domain and hosting
One domain included free for as long as your plan is active, or we point your existing one. Hosting, SSL, CDN and DDoS protection are inside the monthly fee.
Common objections, answered plainly
What if I already have a website?
We review it during onboarding, migrate what is worth keeping and redirect the old URLs, so bookmarked lot pages and search rankings are not lost in the move.
What if I need more than five revisions some months?
You can buy as many additional revisions as you need at $20 each, with no hourly billing and no cap.
What if the AI Engine gets a question wrong?
It is configured to hand off anything resembling advice on a specific property or legal question to a person on your team, rather than guessing.
What if I want to cancel?
Email us at least 2 business days before your next invoice date, during business hours, and no further invoice is raised. Full detail is in our refund and cancellation policy.
Twelve more questions about the offer
What do I actually get for the monthly fee?
A custom-coded website for your auction firm: a lot page for every property you sell, county and sale-type pages, a bidder registration form connected to your CRM, managed hosting, weekly listing updates, and researched articles. Lot Sheet covers the site itself; Sale Day adds the AI Engine; Full Docket adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.
How long until my site is live?
7 days on Lot Sheet, 10 on Sale Day while the AI agents are trained, and 15 on Full Docket with the content program running from day one. The clock starts at your onboarding call, not at purchase, so the sooner your onboarding form is in, the sooner you are live.
Can the site handle a sale-day traffic spike?
Yes. Every page is custom coded and served from Cloudflare's global edge, and we guarantee a 90+ PageSpeed score on both mobile and desktop, not only on the day the site launches. Sale-day traffic on an auction site is rarely even, and the site is built to hold up the same way at peak traffic as it does on a quiet Tuesday.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks for your business details, the counties and sale types you serve, your first properties or upcoming sales, your brand, your domain and where enquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, such as new lot photos or updated terms, and message our team directly. You never log in to the website itself; we handle that side.
Can we launch with only one or two properties listed?
Yes. Many firms launch with whatever sales are currently active, even if that is a single lot page, and add more as new properties come to market. Each new lot page after launch is one of your included monthly revisions.
What counts as a revision, and what happens after five?
A revision is any change request you send, and there is no limit on how much goes into one. A new lot page, a new county page, updated sale terms, replaced photos, a status change from scheduled to sold: each is one revision, and so is something much larger. "Build three new county pages, here is the copy for each" is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy. Every revision is completed within 2 to 5 working days, whatever the size.
How do I actually request a change to a listing?
Raise it in your client portal. You describe the change and attach anything we need, whether that is a new photo set, a corrected opening bid or a status update, and it lands with the team as a tracked request. You can also email us and we log it for you. Unused revisions do not roll over to the next month.
What do the articles actually cover for an auction firm?
Auction process and terminology, what to expect at registration and on sale day, general context on the counties you serve, and plain-language explainers on sale formats like absolute, reserve and online-only bidding. Every figure is cited to a real source; we do not invent statistics to fill space. Lot Sheet and Sale Day run 2 researched articles a week at 2,500 to 3,200 words; Full Docket runs 3 a week.
Can we suggest article topics or ask for one to be corrected?
Yes. Send a topic or a correction through your client portal and it is handled as part of your regular article schedule for a topic suggestion, or as a priority fix for a correction. We are not attorneys or licensed auctioneers, so any article touching legal or procedural detail is written from public, cited sources rather than as advice for a specific transaction.
What does the AI Engine actually answer for a bidder?
On Sale Day and Full Docket, the AI receptionist, site chat and SMS, Messenger and Instagram AI agents answer common questions about registration steps, deposit requirements and general sale terms, day or night. They are configured never to give advice on a specific property, valuation or legal question, and to hand anything like that to a person on your team.
Do we get a record of what the AI agents were asked?
Yes, every call is summarized into a call-analysis PDF: who called, what they asked, and what they were told, so your team can review activity without listening to every recording.
Ready to see it built for your firm?
A 30-minute walkthrough of the site you would get, plans from $127 a month.