Frequently asked questions

A custom-coded website for your auction firm: a lot page for every property you sell, county and sale-type pages, a bidder registration form connected to your CRM, managed hosting, weekly listing updates, and researched articles. Lot Sheet covers the site itself; Sale Day adds the AI Engine; Full Docket adds the Content Engine. Every plan carries the same one-time build fee, invoiced only after your site is live and approved.

7 days on Lot Sheet, 10 on Sale Day while the AI agents are trained, and 15 on Full Docket with the content program running from day one. The clock starts at your onboarding call, not at purchase, so the sooner your onboarding form is in, the sooner you are live.

Yes. Every page is custom coded and served from Cloudflare's global edge, and we guarantee a 90+ PageSpeed score on both mobile and desktop, not only on the day the site launches. Sale-day traffic on an auction site is rarely even, and the site is built to hold up the same way at peak traffic as it does on a quiet Tuesday.

A revision is any change request you send, and there is no limit on how much goes into one. A new lot page, a new county page, updated sale terms, replaced photos, a status change from scheduled to sold: each is one revision, and so is something much larger. "Build three new county pages, here is the copy for each" is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change and attach anything we need, whether that is a new photo set, a corrected opening bid or a status update, and it lands with the team as a tracked request. You can also email us and we log it for you. Unused revisions do not roll over to the next month.

On Sale Day and Full Docket, the AI receptionist, site chat and SMS, Messenger and Instagram AI agents answer common questions about registration steps, deposit requirements and general sale terms, day or night. They are configured never to give advice on a specific property, valuation or legal question, and to hand anything like that to a person on your team.

Yes, every call is summarized into a call-analysis PDF: who called, what they asked, and what they were told, so your team can review activity without listening to every recording.

It is the carrier registration required in the United States before a business can send text messages at scale without them being flagged as spam. We file it for you as part of setting up the AI Engine's SMS agent, so texted registration confirmations and reminders actually reach a bidder's phone.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, we transfer the domain to you at no charge.

A second domain can be pointed at the site as an additional revision; ask us during onboarding or through your client portal and we will confirm what is involved for your setup.

You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.

Your site stays live and fully managed until the end of the month you have paid for. We provide an export of your content and articles within 14 days of your final day of service, and your domain stays registered in your name; tell us where to transfer it and we move it at no charge.